Are you giving your visitors and fans what they want? Are you allowing yourself the chance to expand your audience and listeners? A greatly constructed and greatly managed fan page for an artist can do wonders in their career! Here are 5 tips you may want to think about when it comes to designing and maintaining your Facebook fan page.
1. Fill it ALL out!
We come across a lot of fan pages that have empty slots for a lot of good information, including their bio! Who wants to like an artist who won't even put up a bio on their fan page? Be sure to add as many social links and information about yourself as you can! This helps to strengthen your brand and increase your professionalism.
2. Post Regularly
Your engagement will increase when you constantly deliver material to your timeline. It doesn't always have to be a new release! You can post inspiration, past work, future goals, anything! If you increase your engagement on Facebook, you have a higher chance of getting your posts viewed by others.
3. Don't Just Post Words
Facebook is a tricky place. You have to kind of go with the flow in terms of finding what posts get the most engagement, depending on your audience. Usually, pictures and videos tend to stick out and get more impressions. Get creative and see what works for you!
4. Find a Music Player App
Your Facebook page may be the first interaction that some people have with you, so why not give them access to your music on the spot!? Apps like MyBand, Spotify, and iLike are great for integrating a player onto your Facebook fan page.
5. Keep an Important Pinned Post
Facebook allows you to pin any post of your choice to the top of your page in order to highlight that post. Most likely, there is always a show, song, CD or specific aspect of your career that you want to highlight more than anything at any given moment. Highlight away! Keep that upcoming show or release at the top of your page and on everyone's mind.